The 4 stages of video ad campaign execution
The first step to running programmatic video advertising is to find a DSP (demand side platform) that allows you to manage, optimise and report on your campaigns. Keep in mind that you may choose to...
View ArticleHow to reach your audience with programmatic video
If you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help make that happen. This technology...
View ArticleDriven by data: Why you should get personal with millennials
Millennials, the generation born between 1980 and 1995, connect with the world through digital devices. We’re constantly using them, and we hop quickly from one device to the next.
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